Condom Sales Rise Rapidly in April

by Brendan Walker

EDGE Media Network Contributor

Wednesday May 5, 2021
Originally published on May 4, 2021

Condom manufacturers saw a large jump in sales numbers this past month, with a 23.4% increase in April according to CNN.

Maker of Durex condoms, Reckitt Benckiser, told the public Wednesday that Durex's sales climbed by a double digit percentage this quarter compared to the same timespan in 2020. Additionally, they also stated that sales of their past year still grew in spite of the Coronavirus pandemic.

Reckitt didn't release specific figures regarding this growth, but cited loosened social distancing restrictions as a contributing factor.

Convenience retailers CVS and Walgreens also pointed to massive growth in sales in the month of April, with a CVS spokesperson referring to the jump as "substantial" in an email.

The maker of Trojan condoms, Church and Dwight, stated in January that 2021 was set to be a "promising year for condom sales.

"An even more eagerly awaited bounce back of sales is in the condom category as condoms mean pleasure. Eighteen-to 24-year-olds can't wait to get their social lives back," said Chief and Dwight chief marketing officer Britta Bomhard.

Additionally, CEO Matt Ferell expressed similar sentiments to Durex regarding the factors leading to sales growth, saying that condoms "are expected to deliver year-over-year growth as society opens up and consumers have greater mobility."

Interestingly, condom sales were already on the decline prior to the pandemic, with sales dropping by 3.4% in 2018 and 2.4% in 2017, then jumping up by 1.2% in 2019, according to data from the IRI.